| The Member, Institute of Residential Marketing (MIRM) designation is the fourth and most prestigious designation given by the Institute. The MIRM is the top-level achievement for professionals in new home marketing. The IRM courses I through IV must be completed, and a case study must be written and approved in order to achieve the MIRM designation. |  |
Benefits of the MIRM Designation
- Honored at the MIRM Breakfast during the International Builders’ Show (IBS)
- Listing in the Institute of Residential Marketing Directory
- Membership in the National Sales and Marketing Council and Sales & Marketing Ideas Magazine
- Eligible to take MIRM ProEd continuing education classes
- Increased marketability in the industry
- Enhanced sales and marketing skills
- Enhanced professional image
- Increased networking opportunites
Complete required courses (4) and pass accompanying tests:
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- Understanding Housing Markets, and Consumers (IRM I)
- Marketing Strategies, Plans and Budgets (IRM II)
- Lifestyle Merchandising, Advertising, and Promotion Strategies (IRM III)
- The Challenge of New Home Sales Management (IRM IV)
- Earn 50 designation elective credits – see Table 1 for more information
- Have at least three (3) years of full-time new home sales and marketing experience
- Complete the IRM Professional Profile for MIRM Candidates
- Write an approved marketing case study focusing on a new home community
Associated Fees
- Candidate application fee (professional profile):
$100.00 NAHB members
$150.00 non-NAHB members - Annual Renewal fee: |
$65.00 NAHB members
$98.00 non- members
Continuing Education Requirements
- Eight (8) continuing education hours every three (3) years
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